• April Muldrew

Dolls for All: Mattel Comes Out With The World's First Gender-Neutral Doll



Mattel is making a huge splash in the inclusivity pool with the announcement of their latest doll collection Creatable World – a gender-neutral doll line whose purpose is to serve everyone.


According to TIME, the toy maker’s doll can be a boy, girl, neither or both and is hoping to crush the stereotype that only girls are meant to play with dolls.


Carefully manicured features show no obvious gender with the lips not being too full, eyelashes not too long, and jaw not too wide.



You also won’t find the traditional Barbie-like breasts and Ken-like shoulders on the doll. Instead each one will don the look of a slender 7-year-old with short hair – they’ll come with a wig for optional styling too.


Mattel’s push behind Creatable World was to offer something to support Generation Alpha (children born from 2010-2025), who in a case study shared that they didn’t want to be told whom a toy is designed for or how to play with it.



For the most part, the toy has been a hit for all the kids who participated in Mattel’s testing, but for some of the parents…not so much.


Several of them felt the “gender neutral” branding of the toy pushed a political agenda, and some adults objected to the notion of their sons playing with dolls.


Mattel President, Richard Dickson countered their feedback by assuring them that the doll isn’t intended as a statement.


“We’re not in the business of politics, and we respect the decision any parent makes around how they raise their kids. Our job is to stimulate imagination. Our toys are ultimately canvases for cultural conversation, but it’s your conversation, not ours; your opinion, not ours.”

The dolls are available for purchase today.


You know what I think? I think...I'm still thinking. *shrugs* Great concept though.




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